Civitatis

Civitatis is the leading OTA in the Spanish-speaking area for activities, day trips, and guided tours. The website hosts over 81.600 activities, which are spread across 3.660 destinations all over the world. According to Similarweb, Civitatis receives an average of 6.6 million visits each month, mainly from Spain and Argentina.

How to become a Civitatis supplier

Civitatis chooses its suppliers according to strict internal guidelines. The criteria involve checking the quality, popularity, and price of each tour and activity. To be eligible for the evaluation process, you must be a professional provider of activities, day trips, guided tours, or transfers. If you fall under one of these categories, you just need to fill out the application form on their official website and wait for the response. If your request is approved, you must confirm the registration by accepting the general collaboration terms.

How to connect Civitatis with Regiondo

If you want to connect your Civitatis account with Regiondo’s channel manager, please follow the steps detailed in our knowledge base.

GetYourGuide

GetYourGuide (GYG) was established in 2009 and lists 60,000 tours and activities spread over more than 150 countries. Based in Berlin, GYG claims it will find highly relevant experiences for each one of its users. Similarweb reports that GYG receives an average of 23.6 million monthly visits, mainly from English-speaking countries. GYG sets a commission rate between 20% and 30%. The exact fee depends on multiple elements like where the supplier is based, the type of activities offered, and the volume of bookings.

How to become a GetYourGuide supplier

To collaborate with GYG, you need to be a professional supplier of tours, attractions, or other destination services. Furthermore, you must also accept mobile vouchers, provide a flexible booking experience and offer recurrent availability. That said, if you want to become a GYG supplier, providing an amazing customer experience is a must. If you satisfy these requirements, you can fill out the application module on GYG’s website. You will need to specify your company info and your social media pages and/or website so they can learn more about your business.

How to connect GetYourGuide with Regiondo

If you want to connect your GetYourGuide account with Regiondo’s channel manager, please follow the steps detailed in our knowledge base.

Headout

Headout is a mobile-first marketplace that helps travelers discover and book tours, activities, events, and local experiences. The company was founded in 2015 and has seen rapid growth over the last few years. Headout is particularly popular in the United Kingdom, India, and the United Arab Emirates, averaging 1.8 million monthly visits.

How to become a Headout supplier

The application process is so simple it can be completed in a few minutes. You just need to reach the Headout Hub website and use a dedicated form to provide a few details about your company and the experiences you offer. After that, your application will be reviewed based on the product offering, reviews, and price competitiveness. If the Headout team thinks you’re a good fit for the platform, you’ll be asked to submit some additional details, and then you can create the first listings straight away!

How to connect Headout with Regiondo

If you want to connect your Headout account with Regiondo’s channel manager, please follow the steps detailed in our knowledge base.

Klook & Tiqets

Klook is a tour and activity OTA with a strong focus on the East Asian market. The company was founded in 2014, and its growth has been boosted by some high-profile investors like Goldman Sachs, Sequoia Capital, and SoftBank. Klook’s name derives from “keep looking,” and that’s exactly its mission: keep looking for the best things to do for all travelers. According to Similarweb, Klook gets over 23.7 million monthly visits, mainly coming from Taiwan, Singapore, Hong Kong, and Malaysia.

On the other hand, Tiqets is one of the most popular OTAs in mainland Europe. In fact, the majority of its 5.8 million monthly visits come from France, Spain, Italy, and Germany. Like Klook, Tiqets was founded in 2014 with the goal of making it easier for travelers to experience the best museums and attractions worldwide.

But why are we talking about Klook and Tiqets in the same paragraph? Well, in September 2022, the two companies have signed a strategic partnership to connect their supply channels. In other words, customers using Klook or Tiqets can seamlessly book experiences offered by either platform. This also means that suppliers working with them can significantly increase their reach with no effort required on their side.

How to become a Klook supplier

Applying to become a Klook supplier is slightly more complex than doing it for one of its competitors. First of all, you need to reach the Klook Merchant Portal and fill out some basic info about your business to create an account. If your application is approved, you’ll have to provide some additional details to complete your company profile.

After that, your account manager will reach out to discuss commercials (including the fees you’ll have to pay). Furthermore, they will give you a content form: fill it out as soon as possible, so the Klook team can start creating your listings. Of course, before publishing them on the website, you’ll have the chance to review them. After you give your final approval, they will finally be set live!

How to become a Tiqets supplier

Luckily, becoming a Tiqets supplier is a more straightforward process: you simply need to apply online from the “Tiqets for venues” portal. The form will require you to provide some basic details about your business, and if you’re given the green light, you will also be asked to provide additional information via email. After that, your request will be reviewed again by the Tiqets team, and if they think your offer fits their catalog well, you will receive access to the Partner Portal. At this point, you just need to create your listings, and you’re ready to go!

How to connect Klook and Tiqets with Regiondo

If you want to connect your Klook and/or Tiqets account with Regiondo’s channel manager, please follow the steps detailed in our knowledge base:

• How to connect to Klook
• How to connect to Tiqets

Musement

Musement, part of the TUI Group, is a Milan-based company. As you can easily imagine, this OTA is extremely popular in Italy and Germany. According to Similarweb, the rest of its 1.3 million monthly visits mainly come from France, Spain, and the United States.

How to become a Musement supplier

Musement prides itself on offering a “stress-free activity management platform,” and the application process perfectly aligns with this statement. Signing up requires less than a minute: on the Musement Business page, you need to click the “Start now” button and fill out a quick form to open your account. If the Musement team approves your application, you’ll have to provide some additional information regarding your company to start creating your listings.

How to connect Musement with Regiondo

If you want to connect your Musement account with Regiondo’s channel manager, please follow the steps detailed in our knowledge base.

Viator

Viator is, without a doubt, the biggest and most famous OTA in the tours and activities industry. Founded in 1995 by Rod Cuthbert, the company was subsequently acquired by TripAdvisor in 2014. Thanks to the acquisition, Viator was able to add considerably more inventory to its listings.

At the moment, it offers over 395,000 bookable experiences across 2,500 destinations worldwide. Viator is wildly popular in the United States, ranking among the 1,000 most visited websites of the year. On average, the OTA gets 35.2 million visits each month.

How to become a Viator supplier

You don’t need to be a large tour operator to join Viator: even family-run businesses and local guides can publish their listings if they have an established online presence. You can send your application for free from the Viator supplier portal.

Once you fill in your business and contact details, a Viator rep will reach out to you via email within 48 hours. They may ask you some clarifying questions; for example, whether or not you have liability insurance.

Please remember that Viator has a standard commission rate of 20%. There are also some incidental charges, like the non-refundable fee suppliers must pay for submitting each new listing.

How to connect Viator with Regiondo

If you want to connect your Viator account with Regiondo’s channel manager, please follow the steps detailed in our knowledge base.

Conclusions

As we have seen, each OTA has its own characteristics and attracts different demographics. For example, Viator is very popular in the United States, while Klook is the platform of choice for East Asian customers. For this reason, working with multiple online travel agencies is the best strategy to increase your sales and visibility. We recommend diversifying your distribution strategy as much as possible: putting all your eggs in one basket could seriously hinder your growth prospects.

However, keep in mind that managing multiple distribution channels – especially when it comes to OTAs – can be challenging. Manually updating your availabilities is a huge time sink, and mistakes can happen. The best way to save time and avoid errors is to use a booking system with an integrated channel manager. These programs allow you to sell your services through multiple channels (including your own website) while automatically synchronizing your availability on each one. They also update your inventory whenever a new booking is made or canceled.

Regiondo’s Channel Manager allows you to distribute your offers through more than 230 online travel agencies and resellers without having to manage each listing individually. This convenient tool will show your availability on all platforms in real time, helping you avoid double bookings. Regiondo also keeps track of how much you sell through each channel, so you know where your offers are performing best. For more information, book a free demo with one of our consultants.

The post How to Join and Connect with the Major OTAs appeared first on Regiondo.

What is GetYourGuide and Connectivity Partner Program?   

Founded in 2009, GetYourGuide is the world’s leading sales channel for tours, activities and attractions.  

GetYourGuide Connectivity Partner Program is designed for providers of booking systems and channel managers in the tours & activities industry that offer API integrations with GetYourGuide. Partners are assessed annually based on the partner’s API Performance, API Features, and the Business Value & Engagement with GetYourGuide. Those companies who uphold the highest standards are rewarded with Premium, Advanced or Regular status.  

What does the Premium Status mean? 

GetYourGuide has been an important part of Regiondo’s distribution network for many years. Our customers can easily sell tours and activities on GetYourGuide using their Regiondo account.  

At Regiondo, we aim at providing the best-in-class experience for operators, streamlining booking processes and taking the travel industry to a new level. Premium Partnership has become an important milestone for us, and we’re proud to be given this status for our innovations and long-standing commitment. Regiondo has demonstrated the best API performance, feature set and business engagement, which makes us the best booking system for tour & activity providers in Europe.   

We will continue to maintain these impressive standards through 2022 and beyond to provide better connectivity and distribution to our customers and partners worldwide! 

Interested in connecting to GetYourGuide?  

Would you like to grow your distribution network, promote your offers on a larger scale and experience the best-in-class connectivity experience? Read our article to learn how to connect with GetYourGuide or book a demo with us to learn how your business can take advantage of this integration.    

The post Regiondo Awarded GetYourGuide’s Premium Connectivity Partner Status appeared first on Regiondo.

Viator, which is part of Tripadvisor since 2014, has the simple goal to connect tour and activity providers with their customers.

The top connectivity partner program spotlights booking software providers that offer a seamless user experience and the highest quality of integration with Viator. The is an elite circle of partners as only 5 booking systems can call themselves Viator Top Connectivity Partners. At Regiondo, we’re very proud to now be part of this circle. 

Advantages for Regiondo users 

So what does this recognition mean for you as a Regiondo current or potential user? Let’s look into this in more detail. 

A dynamic booking process 

You will appreciate the real-time exchange of your availabilities with Viator which means overbookings will not be an issue anymore. Everything is automatically synchronized in your booking system so you can focus on your business instead of admin work. 

High reliability  

Cancellations and complaints due to poorly managed schedules will lead to less interest for your business and a loss of part of your customers.  Top connectivity guarantees a success rate of more than 93% for Regiondo users, which means that bookings received through Viator are almost certain to arrive on time in your Regiondo dashboard.  

Responsiveness and efficiency  

With an average booking handling time of less than 3 seconds, you will have almost instant notifications about new bookings. And should it be the case that a customer needs to cancel an appointment, you’ll also be informed instantly about the cancellation and the blocked slot(s) will be released immediately to give other customers the opportunity to book and enjoy a great experience. 

What if you need to inform the attendees about changes in the schedule or just want to send them some additional information? Contact them directly through Regiondo using the traveller protected e-mail feature. This feature enables you to communicate with your customer without needing to ask for the e-mail address of the traveller as there is an anonymized e-mail address created automatically for each customer, which ensures GDPR compliance.

As a summary, these are the main advantages for Regiondo users:  

• Delight your customers by optimizing your booking solution with a flawless connection to Viator. 
• Save time by reducing manual processes and focus on other growth levers in your business  
• Offer a fluent and unique customer experience using timely communication

Start growing your business with Viator and Regiondo now

So, don’t hesitate, take this chance to boost your revenue. All you have to do is to register with Viator if you haven’t done this yet and follow the instructions to map your products. 

And if you’re not using Regiondo yet, contact us directly and book your free demo now. 

The post Regiondo Becomes a Viator Top Connectivity Partner appeared first on Regiondo.

Expedia is one of the largest OTAs worldwide. With over 600 million visitors to its network of websites, it provides consumers with all types of travel products and services. Expedia is one of the main distribution channels for hotels, flights, tours, and activities.

Control 200+ sales channels in one place with the Regiondo Channel Manager – including Viator, GetYourGuide, and Musement. Start your free trial today.

What is Expedia Local Expert?

Expedia Local Expert is the “things to do” division of Expedia. It’s where visitors can book tours, activities, transfers, and buy theme park tickets in over 1000 destinations across the world. Offers also show up at the end of booking travel and lodging.

In addition, Expedia Local Expert provides hotel concierge services. You can find Expedia reps in select hotels around the world who sell tours and activities to guests – something that was previously handled by hotel staff.

In 2017, Expedia reportedly sold over half a billion dollars in tours and activities through its Local Expert brand.

Why Use Expedia Local Expert?

Large OTAs like Expedia help you reach people that you may otherwise not have access to. With over 200 websites in the Expedia network, your offers are presented to customers when they are most receptive – during the booking process of things like travel and lodging. This means you can grow revenue from a global audience of travelers. If your costs don’t increase with each additional customer, supplementing your bookings with this channel makes a lot of sense.

Yes, competition is hard to beat in large marketplaces. However, Expedia Local Expert is relatively uncrowded as a distribution channel for tours and activities. This is a good opportunity to take advantage of, especially if your offers are regional and serving a particular niche.

Traffic to Expedia.com is close to 85 million monthly visits (data from SimilarWeb, updated as of March 2023).

Lastly, it’s no wonder that so many people visit Expedia. In 2008, it was named as the 3rd most admired internet company in the United States alongside brands like Google and Amazon. People choose Expedia because it provides a superior buying experience on both mobile and web. This makes it a great distribution channel, especially if you target travelers from the US.

Commission fees and how Expedia works

Expedia earns revenue in several ways, the biggest of which is their merchant business led by hotel reservations and partner commission fees. Whenever a customer books through Expedia, the platform keeps a percentage of the sale price. This is negotiable but normally between 20% and 40%.

Revenue of Expedia Inc. worldwide from 2017-2022, by business line (in million U.S. dollars)

So if you list your activity on Expedia at, say €50, they will keep at least €10 per booking made on one of their sites. This commission fee is used to cover service and marketing costs.

Apart from its merchant business, Expedia makes a large chunk of its revenue from their agency and advertising divisions.

Advertising on Expedia

A range of advertising options are available on Expedia. According to Phocuswire, revenue growth for this division is roughly 25% a year. This indicates that advertisers see a good return on investment.

You can choose from solutions like Display Advertising, Sponsored Listings, and even Email Marketing, giving you access to Expedia’s 23 million subscribers. To explore these options further, you can get in touch with a consultant on their official advertising page.

Expedia Local Expert cancellations and refunds

So what happens if a customer books your offer through Expedia and then decides to cancel? Should you give them a full refund and if so, will Expedia cover part of that?

According to Expedia’s terms of use, suppliers determine their own cancellation and refunds policy. This means you can apply your standard refunds and cancellations policy so there are no unexpected changes to your process.

It’s worth noting that Expedia can work with you to resolve complaints, acting as the first-tier customer service and will escalate issues only when needed.

However, if you can’t resolve a complaint successfully, Expedia may refund the customer and deduct this from amounts owing to you.

How to Join Expedia Local Expert

Registration as a merchant is free on Expedia. Once you fill in your details, they’ll send you a custom offer tailored to your business goals. What you’ll need are 20 high-resolution photos, your best rates, and availability. The Expedia Local Expert team will take care of the rest.

After you sign their agreement and pass a final review, you get listed on all sites in the Expedia network. You can manage your listing through a special merchant platform and make changes as needed.

To sign up, head over to the Expedia Partner Central website. If you have a question prior to joining Expedia Local Expert, you can send them an email here: lxsignup@expedia.com.

Expedia Local Expert insurance requirements for suppliers

In order to sell on Expedia Local Expert, the company and its affiliates must be named on your insurance policy.

In essence, Expedia has set out insurance guidelines for suppliers so both you and Expedia are covered in case you need to make a claim.

The cover you get will depend on the type of product you provide and your location. You should also notify Expedia of any changes to your insurance policy, for example updating your address or the amount of excess you wish to pay.  You can read the full requirements here.

Conclusion

Expedia Local Expert is becoming an important distribution channel for tours and activities.

While competition can be tough, it’s still a relatively uncrowded platform which is very popular among US travelers. Therefore, it presents a lucrative opportunity to get in and build up your ratings and reviews.

In addition to your normal listing on Expedia, you can also advertise on its network of websites and email list.

Lastly, we covered how to join Expedia as a partner and start selling your tours and activities there in no time.

You might also like: 

• What You Should Know About Hosting an Experience On Airbnb
• How to Become a Viator Supplier and What You Need to Get Started
• How to Boost Sales in Asia with Klook
• Reserve with Google: Sell your Tours and Activities Directly on Search Results

The post What Is Expedia Local Expert And How To Make The Most Of It appeared first on Regiondo.

OTAs have become influential in markets such as hotel bookings, flights and more recently – the car rental and “things to do” markets. With consumers flocking to OTAs to manage their trips, suppliers can use these platforms to distribute their offers in addition to their own marketing efforts.

But choosing the right partners for your leisure business can be a difficult task. Different OTAs can provide you with a various set of advantages. You need to understand each platform’s strengths in order to derive the most value.

Should you go with the big names like Ctrip and Expedia or choose specialist sites for tours and activities like Viator? Or maybe use a combination of OTAs to sell your products?

In this post, we’ll highlight some of the top online travel agencies, which ones you should partner with and how to do it right.

Ready? Let’s go.

This is a long post. Get a PDF version by clicking on the image below so you can save it for review later.

Why should you partner with OTAs?

As people increasingly book tours, activities, and attractions online, it’s important to establish a strong internet presence. The same goes for mobile which is starting to account for a significant portion of total bookings, even though the industry is still primarily offline.

But establishing your brand online and on mobile takes significant investments of both time and money. This is where online travel agencies can help.

With bigger players attracting millions of people each month, the main advantage OTAs provide to activity suppliers is access to more potential customers. Right here, right now – on both web and mobile.

In addition, OTAs bring in a number of other benefits, including handling payments and customer service on your behalf. In essence, you can outsource much of your online marketing and sales efforts to OTAs.

With huge advertising budgets and great search engine authority, bigger OTAs are well positioned in the online world and provide access to consumers that are otherwise hard to reach.

But more than that, as we can see from the hotel industry, using OTAs is becoming a necessity for many providers. Often these are big companies that can create a great user experience for both consumers and suppliers. This is why travelers use them to manage their trips while suppliers manage sales and bookings.

Of course, using OTAs isn’t free. You will often pay commission fees that usually range between 20% and 30% depending on multiple factors such as the platform you partner with, your offer, and sales volumes.

This means that you should always prioritize sales and bookings going through direct channels – such as your website, phone or on-site – in order to avoid extra costs.

OTAs are extremely useful for last-minute bookings and filling up capacity that would otherwise be wasted. If adding more customers to your tour or activity does not increase costs, filling up available slots using OTAs is a great idea.

In addition, if you’re just starting out, your online strategy and positioning will take time to develop. In the meantime, OTAs can secure valuable bookings for you while you develop things like your search engine authority, social media presence, and advertising budget.

Did you know Regiondo can help you to manage multiple sales channels in one place so you don’t have to track your bookings manually? Start your free Regiondo trial today.

The OTA industry landscape

Before we look at the top online travel agencies individually, let’s examine the industry landscape. This way you’ll get a glimpse of each platform’s focus and compare them side-by-side. We’ll look at some of the main criteria you should consider when choosing an OTA to partner with such as web traffic, geographical focus, and commission fees.

Web traffic

The number of monthly visits is one of the prime metrics OTAs track to measure their performance. While simple visits don’t guarantee sales, there’s a positive correlation between the amount of traffic and the number of bookings received.

While it shouldn’t be the only thing you look at when choosing a platform to partner with, web traffic is a good indicator of the exposure you’ll get. Generally, the higher the traffic, the more people you will reach.

However, we need to note that some OTAs provide a number of additional services like flights and hotel bookings which may account for most of the traffic. In order to avoid making wrong assumptions, we can compare traffic between OTAs that have a similar profile.

For example, we can look at big OTAs that provide a range of travel services separately from specialist OTAs that focus solely on tours and activities. Moreover, niche players that don’t get as much traffic but provide other benefits should also be looked at separately in order to best understand their strengths and weaknesses.

It should be noted that the numbers below are estimates based on data from SimilarWeb.

1) The big guys: Expedia vs Ctrip

Expedia and Ctrip are two of the most prominent OTAs that have been around for a long time and aggregate the full spectrum of travel services from hotel bookings to car rentals.

If we look at the website visits between May 2018 and July 2018, we can see that both platforms attract a similar amount of traffic. Expedia sees a steady month-on-month increase as the summer months arrive while Ctrip saw a slight decrease in June before getting ahead in July.

It’s hard to estimate what part of website visitors actually book a tour or activity but we can make an educated guess. Expedia reported that 2017 revenue from their Local Expert brand (“Things to do” section) was just over $500 million. With a total revenue in 2017 of around $10 billion, this represents roughly 5% of total sales.

Assuming a similar distribution in terms of traffic, this could amount to roughly 10 – 12 million visits related to tours and activities for these big OTAs (across the full 3 months). Therefore, monthly numbers are likely in the range of 3 million to 4 million visits.

2) The specialists: Viator vs GetYourGuide vs Klook

When it comes to website traffic, Viator clearly leads the way with nearly 30 million visits in the last 3 months – just around 10 million per month. Not surprisingly, it’s parent company TripAdvisor is the top referring site and accounts for roughly 16% of Viator’s referrals (SimilarWeb data).

GetYourGuide and Klook received about the same number of visits as Viator – but combined together. Founded in 2009 and 2014 respectively, these relatively new OTAs have quickly become key players in the industry.

3) The niche players: Musement vs VELTRA

Apart from well-established OTAs with millions of monthly views, there are also niche platforms that specialize in a particular geography or vertical like VELTRA and Musement.

VELTRA generates nearly 80% of its traffic in Japan and specializes in providing tours and activities to the local market.

On the other hand, Musement is focused on Europe but includes experiences in a wide range of verticals – from free activities to events, concerts and even tennis games.

Despite being relatively small, these OTAs differentiate themselves with other qualities and boast some impressive partnerships, meaning they can still generate lots of awareness for your brand.

Partners and affiliates

Apart from their main websites, OTAs often partner with hundreds or even thousands of agents and resellers. These can range from small local travel sites to large airlines, banks, and retailers. Affiliate partners distribute OTA products to their website visitors in exchange for a set commission fee for each referral.

This is why you will often see tour and activity offers when checking out of certain airlines. Basically, most platforms allow their partners to embed a code on their website which pulls relevant offers from the OTA’s inventory and shows them to travelers and other consumers.

In addition, big OTAs like Expedia own multiple brands and websites and share their inventory. If you use Orbitz, for example, you will see the same offers and booking engine as the ones on Expedia Local Expert.

Partnerships and affiliates allow OTAs to bring your offers to an even larger network of travelers and consumers. If you’re a new supplier, this can be of huge significance while you grow your online presence and brand awareness.

Geographical focus

When choosing an OTA to partner with, it’s important to know where their target audience is. This way you’ll know if they’re a good fit for your tour or activity.

For example, there’s not much point in marketing an escape room to travelers from China unless you’ve translated your instructions in Mandarin or at least English. If your services require advanced skills in a language, you should take an OTA’s geographical focus into account.

That said, we’ve looked at key markets for different OTAs and found the following:

Figures relate .com domains only.

Not surprisingly, one of the biggest markets for OTAs is North America. So if you’re partnering with a platform like Expedia or Viator, there’s a good chance your offers are reaching mostly US travelers.

On the other hand, GetYourGuide also receives most of its website visitors from North America, but the number is lower at just 25% which is balanced compared to Expedia’s 81%, for example. Taking their .de domain into account, Germany is likely the biggest market while Spain and the UK are also important for GetYourGuide.

Klook, VELTRA, and Ctrip largely depend on East Asian markets like Japan and China while Musement is the only OTA from our sample that receives most of its website visitors from Europe.

Destinations covered

In order to attract more customers, OTAs develop tour and activity portfolios from hundreds or thousands of destinations. The more breadth they provide, the bigger is the pool of travelers they can address. Each new country or city adds a number of new potential customers that can book tours and activities. In addition, a higher number of destinations increases the reach when it comes to local residents.

For these reasons, even niche OTAs like Musement develop a strong arsenal of destinations. Below you can see a graph with the number of destinations covered by some of the more popular platforms.

For this sample of OTAs, GetYourGuide leads the way in terms of coverage with more than 2,500 destinations. Viator isn’t far behind with 2000 while Musement and Expedia Local Expert cover about 1000 each.

For tour and activity suppliers, the number of destinations where an OTA has a presence is a good indicator of the marketplace landscape. If a large amount of tours and activities from your city are on the website, this means there is good demand for local experiences on that platform.

Inventory distribution

Skift conducted research on some of the bigger OTAs and found that most of their inventory is usually in Europe (which is still the biggest tourist destination by traveler count).

The chart above can give you a good indication of which platform is best for your location. If you’re based in Europe, most OTAs will give you sufficient exposure. However, providers like Klook hold a relatively small part of their inventory in Europe and most of their customers look for experiences in Asia. That doesn’t mean you should completely ignore Klook – commissions are based on sales only so you don’t lose anything by having a presence on this platform.

Number of activities

Having a large inventory of activities is important for similar reasons as destinations. The more activities on offer, the more potential customers fall within the OTA’s reach.

While the number of activities seems likely to correlate with the number of destinations covered, Viator is a clear leader in this domain with 60,000+ activities – despite covering fewer destinations than GetYourGuide. This means Viator is well-placed in certain popular geographies and stocks a disproportionate amount of tours and activities compared to its main rivals.

Klook and Ctrip come in 2nd place with around 40,000 activities each. Despite its size, Expedia LX trails behind with 25,000 activities – the same as niche player Musement.

In general, we can see the number of activities is high across all platforms as it’s a key factor for attracting customers.

Commission rates

In order to handle online marketing, payments, and other services on your behalf, OTAs normally charge a commission for each booking you receive through their website.

The commission often depends on the type of service you provide with discounts for large sales volumes. Below you can see indicative commission rates for some of the top OTAs.

Specialized OTAs like Viator and GetYourGuide tend to charge around 25% while big platforms like Expedia can go as high as 40% given their extra services and exposure.

It seems smaller platforms like Musement can give you better prices which is logical in light of their online reach. The same goes for providers based in Asia where market dynamics allow for cheaper prices overall.

The Top OTAs for Selling Tours and Activities

Now that we have a high-level view of the OTA industry landscape, it’s time to explore each platform on an individual basis. Below you will find our pick of the top online travel agencies for selling tours and activities ranked by estimated monthly traffic.

Expedia Local Expert

Expedia Local Expert is the “Things to do” section on the main Expedia site. Started in 2014, it’s a relatively new service for the travel giant but it’s gaining traction quickly.

Key facts

• Monthly visits: 66 million+
• Key market: United States
• Number of destinations: 1000+
• Supported languages: 24+
• Supported currencies: 41
• Number of activities: 25,000+
• Inventory focus: Europe
• Commission rates: 20% – 40%

Main advantages
1. It’s relatively uncrowded
Despite the size of Expedia, its Local Expert brand is a relatively new product and therefore the marketplace is not so crowded. This makes it a good time to join and build up your ratings and reviews before competitors do.

2. Strong brand
Expedia is one of the most admired brands both internationally and in the US. This makes it an ideal partner that can bring your offers to a loyal customer base.

3. Email marketing
With over 23 million email subscribers, Expedia is able to implement targeted email campaigns that get you in front of the right people at the right time and place.

Sample offer

This is how your offer could look like on Expedia Local Expert.

In one sentence
Use Expedia LX if you want to reach US travelers via email, web, and mobile.

Learn more about Expedia Local Expert and how to sign up in our dedicated post on the topic.

Viator

Viator is one of the pioneering OTAs that has been around since 1995. In 2014, the site was purchased by TripAdvisor in a deal worth $200 million and has become the main tour and activity partner for the reviews giant.

Key facts

• Monthly visits: 9 million+
• Key market: United States
• Number of destinations: 2,000+
• Supported languages: 11
• Supported currencies: 8
• Number of activities: 60,000+
• Inventory focus: Europe
• Commission rates: 20% – 30%

Main advantages
1. TripAdvisor integration
As TripAdvisor’s main tour and activity supplier, Viator is the surest way to get exposure on the reviews giant’s website.

2. Search engine ranking
Viator is a good partner if you want to stand any chance of ranking for competitive keywords like “things to do in [your city]”. The user-generated content from TripAdvisor and Viator reviews coupled with their long history online boost both brands in search results.

3. Advertising dollars
Viator’s ad campaigns on Google, Bing, and Facebook can supplement your online traffic and bookings. Where search isn’t enough, they’ve got you covered on that front as well.

Sample offer

This is how your offer could look like on Viator.

In one sentence
Use Viator to get exposure on the TripAdvisor platform and reach a wide range of travelers online.

Learn more about Viator and how to become a supplier in our dedicated post on the topic.

GetYourGuide

Founded in 2009, GetYourGuide is one of the fastest-growing OTAs specialized in tours and activities. As Viator’s main competitor, the company attracts millions of users across a wide range of geographies.

Key facts

• Monthly visits: 6 million+
• Key market: Germany
• Number of destinations: 2,500+
• Supported languages: 22
• Supported currencies: 16
• Number of activities: 33,000+
• Inventory focus: Europe
• Commission rates: 20% – 30%

Main advantages
1. Provide a great experience to your customers
One of GetYourGuide’s key advantages is the great user experience available to customers. As a GetYourGuide supplier, travelers and locals can book your offers in a seamless way helping you fill capacity and reduce no-shows.

2. A world-class mobile presence
Apart from a robust web experience, GetYourGuide boasts beautiful and highly functional smartphone apps. This is a great way to reach people on mobile, especially if you don’t have the capacity to invest in that domain.

3. Free offer optimization service
As a commission-only platform, GetYourGuide makes money only when you get bookings. This is why they work extra hard to make your offers stand out with their free optimization service.

Sample offer

This is how your offer could look like on GetYourGuide.

In one sentence
Use GetYourGuide to delight your customers with an outstanding user experience on web and mobile.

Learn more about GetYourGuide and how to become a supplier in our dedicated post on the topic.

Klook

Klook is a specialized tour and activity OTA that’s focused on the East Asian market. The company is growing quickly since its foundation in 2014 and boasts high profile investors like Goldman Sachs and Sequoia Capital, among others.

Key facts

• Monthly visits: 5 million+
• Key market: Taiwan
• Supported languages: 22
• Supported currencies: 8
• Number of activities: 40,000+
• Inventory focus: East Asia
• Commission rates: 15% – 25%

Main advantages
1. Local team that understands the Asian market
Similar to Ctrip in China, Klook’s team can help you market in other Asian countries, giving you access to travelers from Taiwan, Hong Kong and Singapore.

2. Great mobile app for partners
In addition to its consumer apps, Klook offers a robust app for partners where you can stay productive and track bookings on-the-go.

3. Strong reputation
Klook has a knack for attracting both big-name suppliers and investors. With Disneyland and Universal Studios using the platform, you’ll be in good company.

Sample offer

This is how your offer could look like on Klook.

In one sentence
Use Klook to reach travelers from East Asia at an affordable cost.

Learn more about Klook and how to become a partner in our dedicated post on the topic.

VELTRA

VELTRA is a tour and activity OTA based in Tokyo. Although smaller than the likes of Viator and GetYourGuide, the company is well positioned in the local market with it’s long-standing history since 1991.

Key facts

• Monthly visits: 2 million+
• Key market: Japan
• Supported languages: 5
• Supported currencies: 3
• Number of activities: 13,000+
• Inventory focus: Asia
• Commission rates: 15% – 30%

Main advantages
1. Great affiliate network
VELTRA has established partnerships with some of Japan’s largest companies, including Rakuten and Japan Airlines. Partnering with this OTA can get you in front of Japanse travelers like no other.

2. A stable company
Corporate Japan is known for its loyal workforce and stability. VELTRA has been serving the travel market since 1991 so you know you’re in good hands when listing tours and activities with this platform.

3. Translate your offers in East Asian languages
Your VELTRA offers can be translated for free in Japanse, Korean and Taiwanese, among other. This allows you to reach local customers in their own language and re-use the translations across other platforms too.

Sample offer

This is how your offer could look like on VELTRA.

In one sentence
Use VELTRA to reach travelers from Japan and translate your offers in East Asian languages.

Learn more about VELTRA and how to become a partner in our dedicated post on the topic.

Musement

Musement is a niche provider and dominates the in-destination experiences market in Italy. The Musement team is highly ambitious and the company has major plans to expand across different verticals in Europe and beyond.

Key facts

• Monthly visits: 600,000+
• Key market: Italy
• Number of destinations: 1000+
• Supported languages: 8
• Supported currencies: 52+
• Number of activities: 25,000+
• Inventory focus: Europe
• Commission rates: 15% – 25%

Main advantages
1. Great supplier support
As a relatively small OTA, Musement has the capacity to provide a personal experience to its suppliers, pairing you with an account manager to assist you when using the platform.

2. Ease burden on customer service
For bookings made through Musement, the OTA can handle both online and offline communication with customers, making it easier for you to keep up with customer service demands.

3. Strategic partnerships
To tackle high customer acquisition costs, Musement is partnering with select companies like Vodafone Italy to derive synergies and increase bookings in a cost-efficient way. This gives Musement additional reach across Italy and Europe which makes it an even more reliable partner.

Sample offer

This is how your offer could look like on Musement.

In one sentence
Use Musement to reach a wide range of (mostly) European travelers and ease the burden on customer service.

Learn more about Musement and how to become a supplier in our dedicated post on the topic.

How to manage multiple channels in one place

By now you probably have a good idea of which OTAs are right for your business. But what if you want to partner with multiple platforms?

Managing several channels in addition to your website and offline sales is hard work. You need to keep track of multiple systems, input numbers and update your bookings calendar manually. That’s a lot of time and effort devoted to things that can be automated.

To make things easier, we’ve developed the Regiondo Channel Manager. It’s a robust system that lets you control multiple sales channels in one place. With over 140 active sales channels, including Viator, and GetYourGuide, you can keep track of all your bookings in one place.

To get started, you’ll need to create a free Regiondo account and activate the channels you want to use from the Channel Manager.

Conclusion

As we can see from the flights and hotel booking industries, OTAs are here to stay. Customers often prefer to compare deals and buy what they need in one place from websites they know and trust. Instead of fighting these tourism trends, it’s best to utilize it to your advantage by choosing the right OTAs to partner with.

Individual platforms present different benefits and the ones you choose will depend on your goals, strengths, and weaknesses.

If you want to reach East Asian travelers but don’t have the capacity to do it yourself, you can choose providers like Ctrip, Klook and VELTRA to do the groundwork for you.

Or maybe you’d like a cut in the large US market but can’t afford to advertise there. This is when the likes of Expedia LX and Viator could help.

And if you want the best of both worlds (new and old), while giving your customers superb customer service, GetYourGuide and Musement are the way to go.

Lastly, you can also partner with multiple OTAs to get the maximum exposure. This is a great option if you’re just starting out and need to fill capacity quickly.

This is a long post. Get a PDF version by clicking on the image below so you can save it for review later.

The post The Top Online Travel Agencies for Selling Tours and Activities appeared first on Regiondo.

The number of outbound trips by Japanese travelers per year.

In this article, we’re going to look at what VELTRA is and how it can help you boost sales in Japan and East Asia. In addition, we’ll explore details around signing up and becoming an official VELTRA partner.

Ready? Let’s go.

What is VELTRA?

VELTRA is one of Asia’s top online travel agencies (OTA) where travelers can book tours and activities. Founded in 1991, it’s a company with nearly three decades of experience in the market. VELTRA’s mission is to help travelers encounter a “once in a lifetime experience” as its name suggests (if you rearrange the letters, you get “TRAVEL”).

VELTRA’s main office is in Tokyo and nearly 90% of its website visitors come from Japan. The company is largely focused on the local market so it’s a great partner if you want to sell to travelers from “The Land of the Rising Sun”.

The US and Germany also account for about 8% of monthly visits (SimilarWeb data, Update: March 2023).

While VELTRA serves mostly travelers from Japan, the platform is truly global. With local representation across 9 countries (including France, Italy, and the UK), many of the top destinations for VELTRA users are in Europe. This makes it a relevant channel for tour and activity operators from top European tourist destinations.

Paris, London, Barcelona, and Rome top the list.

The platform is available in 5 languages and allows payments in 3 currencies – EUR, USD, and JPY. With more than 13,000 activities across 113 countries, VELTRA is one of the largest global OTAs.

The marketplace serves a diverse audience of travelers when it comes to demographics. With more than 2 million monthly visitors, you can reach a similar amount of both male and female customers. Most VELTRA users are in their 30s but the representation is almost equal between millennials and people over the age of 40.

A breakdown of VELTRA customers (Source: VELTRA website).

Why become a VELTRA partner?

Great affiliate network
As the number of people traveling outside East Asia grows, so have the local airlines. Some of VELTRA’s notable affiliate partners include Japan Airlines and China Airlines (the largest carrier in Taiwan). This means you can reach a sizeable portion of travelers while they book flights in their own language.

In addition, Rakuten (a.k.a. “The Amazon of Japan”) is also a partner which shows that VELTRA is well placed among local corporations.

A stable company
Japan is notorious for its culture that puts quality and stability first. VELTRA has been around since 1991 and with nearly 300 employees it doesn’t seem like it’s going anywhere soon. Considering that most of the team has probably been there for a long time, they know the local market best making VELTRA a great long-term partner.

Translate your offers in East Asian languages
It’s often hard to find translators for languages like Japanese, Korean, Taiwanese, and Chinese. And if you do find them, it can be expensive. With VELTRA, your listings will be edited by native speakers for free so you can reach the local market in their own language.

How to sign up

It’s free to sign up as a VELTRA partner. To get started, you can review their partner page or fill out the inquiry form directly.

After the VELTRA team checks your details, a representative will contact you to finalize your sales contract, activity prices, and commission rate. While public information around fees is not available, you can expect a proposition anywhere in the range of 15% – 30% (based on competitor fees).

After you agree on the terms, it’s time to send your activity details so the listing can be set up. This includes photos, descriptions, and insurance documentation.

Conclusion

Selling tours and activities in Japan is both tough and rewarding. To make things easier, VELTRA is well-positioned in the local market as a global OTA. It’s a gateway for a diverse range of travelers to reach top destinations across Europe, Asia, and North America.

VELTRA boasts notable partnerships with the likes of Rakuten and Japan Airlines, which means it has a solid distribution network. Its solid history in the market also makes it a great partner for the long run. As an OTA that’s focused on the East Asian market, it offers the ability to reach locals in their own language, therefore boosting the likelihood that they’ll buy from you.

The sign-up process is quick and easy so you can make contact in minutes, getting you one step closer to reaching the growing segment of Japanese travelers.

You might also like: 

• What You Should Know About Hosting an Experience On Airbnb
• How to Become a Viator Supplier and What You Need to Get Started
• How to Boost Sales in Asia with Klook
• Reserve with Google: Sell your Tours and Activities Directly on Search Results

The post How to Get Big in Japan with VELTRA appeared first on Regiondo.

What is Klook?

Founded in Hong Kong, Klook is a leading OTA with a strong focus on the Asian market. Klook is the go-to place for travelers in the fast-growing economies of China, Taiwan, Korea, and Hong Kong. It’s also popular across destinations in Southeast Asia like Vietnam and Singapore.

Klook’s portfolio includes over 40,000 activities worldwide in 200+ destinations across Asia, Europe, North America, and Oceania.

Although most of Klook’s inventory is positioned in East Asia, it also has a strong position in Europe and covers all the top tourist destinations on “The Old Continent”. So if you’re based anywhere in Western and Central Europe, Klook offers a gateway to Asian tourists with its well-established marketplace.

Some of the destinations in Europe where Klook has a presence.

With nearly 5 million monthly visits, most of Klook’s web traffic comes from East Asia, with Taiwan and Hong Kong leading the way. The United States also accounts for about 5% of monthly traffic. So if you’re targeting these demographics, you’re bound to get exposure on Klook.

Traffic sources by country for Klook.com (data from SimilarWeb)

Why become a Klook partner?

Local team that understands the Asian market
Klook’s 500+ employees come from a range of professional and cultural backgrounds. Their team knows how to sell in the Asian market, including engaging with local influencers and partnering with organizations to reach a wide audience.

Big advertising budget
Despite being a relatively new company, Klook can keep up with big players like Viator and GetYourGuide when it comes to its advertising budget. Founded in 2014, the company has raised nearly $100 million to date from notable investors like Goldman Sachs and Sequoia Capital. Apart from online ads, Klook has rolled out campaigns with taxi companies and billboards across Hong Kong.

Great mobile app for partners
Klook offers a robust mobile app for partners to manage bookings. This means you can be productive and track your sales performance with Klook on-the-go. The app is available for both Android and iOS so practically anyone on your team can use it.

Strong reputation
Klook has a good reputation among leisure businesses and serves notable clients like Disneyland and Universal Studios. If massive brands like these choose Klook to promote their theme parks in Asia, then there’s definitely something that can be learned from the OTA’s marketing team.

How to sign up as a Klook partner

You can join Klook for free by registering on the Klook partner website. After you submit your personal and business details, a representative from Klook will be in touch to discuss your listing further. You can expect a commission fee agreement in the range of 15% – 25% which is in line with most big marketplaces.

If you’re a Regiondo customer, you can also activate the Klook integration in the Regiondo Channel Manager. This way, your existing offers will automatically get listed in Klook. Here’s a step-by-step guide on how to activate a new channel. 

Conclusion

With the rapid boom in travel spending among Asian millennials, it’s a good idea to have a strong partner that can support your sales and bookings across destinations like China, Taiwan, and Hong Kong. Klook is the go-to OTA when it comes to selling in Asia and provides a set of great advantages for tour and activity providers that want to step in that market.

With its local team and hefty ad budget, Klook can get you in front of the right audience and effectively sell your offers. The company’s brand reputation has attracted notable clients and partners that prove it’s a great place to list your tours and activities. Klook has gone a long way since it was started in 2014 so it’s exciting to see what lies ahead for this young team.

You might also like: 

• What You Should Know About Hosting an Experience On Airbnb
• How to Become a Viator Supplier and What You Need to Get Started
• How to Boost Sales in Asia with Klook
• Reserve with Google: Sell your Tours and Activities Directly on Search Results

The post How to Boost Sales in Asia with Klook appeared first on Regiondo.

However, this is not true as far as Viator is concerned. As a pioneer in the field, Viator has been one of the top online travel agencies for over 20 years. After its $200 million acquisition by TripAdvisor in 2014, Viator’s position has solidified even more due to the expanded reach and resources.

In this post, we’re going to look at what it takes to become a Viator supplier and what you need to know about this channel to get started. We’ll explore key facts around the company as well as the competitor landscape. You’ll find out what commission fees to expect and how to sign up as a Viator supplier in a few easy steps.

So without further ado, let’s dive in. 

What is Viator – key info at a glance

Viator is the undisputed leader among OTAs when it comes to marketplace size. Including TripAdvisor, it has the most developed distribution system out of all big players in the market. Consider the following data:

• Monthly visitors across network: 455+ million
• Number of affiliate partners: 3,000+
• Number of travel agents: 175,000+
• Supported languages: 11
• Supported currencies: 8
• Number of destinations: 2,000+
• Number of activities: 60,000+

Founded in 1995, Viator is a pioneer in the “things to do” market and the numbers reflect that. The company has two big advantages – it’s dominance in search engine results and it’s strong reputation among travelers. Viator appeals to customers with its handpicked selection, low prices, and 24/7 support. 

Viator competitors and how they stack up

When it comes to the number of online listings, Viator’s closest competitor is GetYourGuide. However, research from Skift shows that Viator’s share is bigger than the next 5 OTAs combined.

Nevertheless, it’s hard to stay ahead with big players like Expedia and Airbnb. In addition, GetYourGuide’s popularity among users and considerable funding are important factors to consider. Klook and Peek, on the other hand, position themselves as experts in Asia and North America, respectively.

As the “things to do” market gets more competitive, having a clear differentiation is crucial. This is valid from both a consumer perspective and how OTAs serve suppliers and partners. 

Why become a Viator supplier

We already covered Viator’s massive reach. Apart from giving you access to more people, there are other advantages to working with this OTA.

1. TripAdvisor integration

As a TripAdvisor company, Viator is the only platform that directly supplies the reviews giant with bookable tours and activities. TripAdvisor visitors can find offers, check availability, and make purchases without being redirected to Viator’s website. Moreover, the redirection was removed for main competitor GetYourGuide after the acquisition in 2014.

2. Search engine ranking

As an established online player, Viator ranks highly for many relevant search queries. The platform’s reputation and the fact they’ve been in business since 1995 ensure a steady influx of organic traffic. That’s boosted further with both TripAdvisor and Viator’s user-generated content in the form of reviews and recommendations.

SimilarWeb data shows more than half of Viator’s traffic comes from search engines (Update: March 2023).

3. Advertising dollars

Where search engine authority is not enough, Viator has the cash to boost your offers with targeted ad campaigns. The platform makes use of Google, Bing, Yahoo, and Facebook as advertising partners, among others. So if you’re not keen on creating and running your own ad campaigns, Viator can take good care of that for you.

Viator supplier commission

Of course, selling and marketing your offers isn’t free. Viator charges a variable commission depending on the deal you make with them. You can expect the platform to keep around 25% of the sale price.

Like with other OTAs, it’s good practice to consider things like seasonality and the type of activity you offer. Viator is a great source of last-minute bookings to fill capacity that would otherwise be wasted. However, selling through your own website and direct channels should take priority so keep that in mind when you decide on the number of booking slots you offer on the platform.

Viator cancellation policy

Okay, so what happens if a customer who booked your experience through Viator decides to cancel?

The good news is you’re not at the mercy of Viator’s cancellation policy here. You can include your own cancellation and refunds terms which will govern the rules of the booking.

However, if you don’t include your own terms, the Viator cancellation policy takes effect. This requires you to issue a 100% refund for cancellations made at least 24 hours before the start date of the experience. If a customer cancels their booking within 24 hours of the start date, no refund is expected.

So if you want to adequately plan ahead and reduce no-shows, it’s a good idea to include your own terms in your listing. 

How to sign up as a Viator supplier

Since Viator was acquired by TripAdvisor in 2014, the marketplace is open for most tour and activity providers. However, the screening team still reviews individual applications so getting listed on Viator is not guaranteed.

To make sure you have the highest chance of success, include high-quality photos and describe your offer in detail. It’s a good idea to look at a few competitors that are doing well on Viator and follow a similar model when creating your offers.

One of Amsterdam’s top attractions includes a video as well.

Registration is free and available on the Viator supplier page. Once you fill in your business and contact details, a Viator rep will reach out via email within 48 hours. They may ask you clarification questions around the commission rate you’re willing to accept and whether or not you have liability insurance. If needed, you can contact Viator via email on suppliers@viator.com at any point during the registration process.

If you’re a Regiondo customer, you can activate Viator from the Channel Manager in your account. You can also connect 140+ other OTAs such as GetYourGuide and Musement. This way, you can control your bookings and availability for all channels in one place instead of going through each listing manually. If you don’t have a Regiondo account yet, you can start your free trial now.

Conclusion

All in all, Viator is still the undisputed leader in the tours and activities market. Despite heavy competition, the TripAdvisor subsidiary maintains a strong position with its wide range of product offerings, search ranking power, and advertising budget.

With standard fees for an OTA, Viator has the potential to provide you with above-standard results. Although not guaranteed, sign up is free and easy, as long as you keep best practices in mind such as creating a compelling and clear offer.

You might also like: 

• What You Should Know About Hosting an Experience On Airbnb
• How to Boost Sales in Asia with Klook
• Reserve with Google: Sell your Tours and Activities Directly on Search Results

The post How to Become a Viator Supplier and What You Need to Get Started appeared first on Regiondo.

Today we’re going to look at one of the top online travel agencies (OTA) in Europe – Musement. Specifically, we’re going to explore key facts around the platform and how to use it to your advantage. We’re also going to look at the main benefits of becoming a Musement supplier and how you can start selling your offers there today.

Ready? Let’s go.

What is Musement?

Musement in an online marketplace for buying and selling tours, attractions, and activities. Founded in Milan in 2013, it lists more than 25,000 offers for both travelers and locals to choose from. Apart from just “things to do”, Musement highlights temporary events and even free activities. Another central part of its strategy is the emphasis on buying experiences as gifts and not just for personal consumption.

What’s different compared to other OTAs is Musement’s focus on community tips from local experts. In fact, last year they acquired Triposo – a Dutch startup that curates automatic travel recommendations. The acquisition supports Musement’s goal to allow travelers to experience a destination like a local.

Backed by several European investors, Musement employs more than 100 people across its locations in Barcelona, Dubai, London, Paris, Amsterdam, and New York. With over $18 million in funding, the platform is able to serve customers in over 1000 destinations and 70+ countries.

Although relatively small compared to rivals like Viator, Musement claims to have “connected more ticketing platforms for key attractions and hidden gems than anyone else in the travel industry”. So Musement is well underway to execute CEO Alessandro Petazzi and his team’s vision to “build the best in-destination activities discovery and booking platform”.

However, with about 650,000 monthly visits and less than 100,000 total mobile app installs, there is room for growth. Musement’s main source of traffic continues to be Italy but it seems the USA is becoming a bigger focus with a monthly increase of over 30%. Other big markets include Spain, France, and the UK.

Why become a Musement supplier?

Like other OTAs, Musement’s main advantage is that it lets you reach a wider audience. This is especially true if you want to break into mobile segments and you don’t have a native app yet. Musement’s iOS application was recognized by Apple as one of the best travel apps in 2016 so the company clearly aims to be a strong mobile player.

When it comes to supplier support, Musement shines again with 24/7 availability in 8 different languages. You also get a Personal Account manager to support you in case you need help.

In addition, Musement can translate your offers for free and even optimize your content to improve search results. With a commission structure of 15% to 25%, they work in your best interest – more sales for you means more revenue for Musement.

Apart from taking care of online marketing, they also handle offline communication with customers for you. That’s an easy way to reduce the burden on your customer service team.

Musement business partnerships

With an estimated size of $135 billion globally, the tours and activities market is getting more and more competitive. As with all other OTAs, customer acquisition costs are high due to dominant players like Expedia and gatekeepers like Facebook. To tackle this issue, Musement has entered into a series of business partnerships. This makes a lot of sense because adding API integrations with partners is still inexpensive.

Musement is partnering with a range of companies such as Bókun and communications giant Vodafone. Some of the telecom’s customers in Italy get 20% off the Musement Giftbox product which provides extra brand exposure for the company.

In addition, the Triposo acquisition shot up user reach to more than 12 million travelers. As Musement’s own apps aren’t as popular, this move opens opportunities on mobile as Triposo has been downloaded more than 10 million times. Not bad for a deal that was financed with shares rather than cash.

How to sign up as a Musement supplier

Signing up with Musement is free and you can start by filling out your details on their supplier page.

If you’re a Regiondo customer, you can start selling on Musement by activating the connection from the Channel Manager tab in your account. You can also see this article on how to connect with Musement.

 Conclusion

Although it’s a relatively small player in the tours and activities market, Musement offers many advantages to suppliers. With a range of verticals, the platform brings opportunities to target different kinds of customers. Whether you offer a more traditional experience or an exclusive event, Musement has the capacity to get you in front of the right people.

In addition, you will be treated well. Musement has turned its small size into an advantage and offers a world-class experience in terms of support and helping you optimize your listing. And with its wide-reaching strategic partnerships, the platforms still packs a hard punch when it comes to the number of people you can reach.

You might also like: 

• What You Should Know About Hosting an Experience On Airbnb
• How to Become a Viator Supplier and What You Need to Get Started
• How to Boost Sales in Asia with Klook
• Reserve with Google: Sell your Tours and Activities Directly on Search Results

The post What You Should Know About Selling On Musement appeared first on Regiondo.

Today we’ll look at everything you need to know about becoming a GetYourGuide supplier. Starting with some background information, we’ll do a deep dive on the reasons why joining GetYourGuide is a good idea. Next, we’ll look at details like how to get support and key contact info. Finally, we’ll explore how to sign up as a GetYourGuide supplier and provide you with a super easy way to do that.

Ready? Let’s go.

Activate GetYourGuide and many more channels in the Regiondo Channel Manager. Update your offers and availability from a single place instead of manually going through each listing. Not registered with Regiondo? Book a demo with us!

What you need to know about GetYourGuide – the facts

GetYourGuide was founded in Zurich in 2009. Despite this, the main office is in Berlin and they have a presence in cities across the world such as Paris, Hong Kong, and Barcelona.

From a consumer standpoint, GetYourGuide helps you book tours, attractions, and activities from around the world. Its main focus is on providing a relevant and personalized experience to end-users. People can filter results by location and even local landmarks, saving a lot of time in the process.

On the other hand, GetYourGuide’s main revenue comes from supplier commission fees. Therefore, the team is dedicated to providing a robust booking platform and even developed a mobile app for suppliers to track booking activity.

With a network of more than 1,000 distribution partners, GetYourGuide helps suppliers reach a global audience. Apart from the nearly 5 million monthly visits on its main website, it has notable partnerships with travel sites and big airlines like EasyJet, Emirates, and KLM.

Having raised more than $170 million in funding and acquired 2 of its competitors in 2013, GetYourGuide has turned into a global player. However, competitors like Viator are pouring serious cash into advertising so it’s tough to get ahead. With a total market share of just 2-3%, there’s a lot of room to expand for GetYourGuide.

That said, it seems like CEO Johannes Reck and his team are betting on a superior user experience to drive growth. GetYourGuide’s mobile apps draw close to 200,000 monthly downloads combined and boast high ratings, showing consumers are treated well. As a comparison, that number is nearly 4 times higher than Viator’s monthly downloads.

Why become a GetYourGuide supplier

As a commission-only service, GetYourGuide has a high incentive to deliver results for you. The company’s revenue grows with supplier sales so they work hard to get you bookings. How exactly do they do that?

First, GetYourGuide’s global exposure is meant to reach new customers that you otherwise can’t access. You can benefit from the platform’s availability in 22 languages and win more international travelers, especially if your website is optimized for local search only and fewer languages. They are able to reach this audience through their own site and 1,000+ distribution partners across the globe.

Like other Online Travel Agents (OTAs), the main advantage is they do efficient marketing at scale for you. But unlike most competitors, GetYourGuide displays your name along with your offers so people can choose to book directly. That’s a good way to improve brand exposure and increase direct bookings.

Another way GetYourGuide can help you is with their free product optimization and translation services. As mentioned earlier, the company only makes money when you do so they take extra care in making sure you stand out. You also get powerful analytics tools to track the results you’re getting and make tweaks whenever needed.

In addition, GetYourGuide is still independent as they haven’t been acquired by huge brands like some competitors have. Combined with their large funding rounds, they can truly focus on providing a superior user experience without any corporate influences. This gives them the ability to plan for the long-term so GetYourGuide is a reliable partner.

And how are they able to provide such a good service to consumers? Because they don’t include additional travel services like hotel and flight bookings, GetYourGuide’s resources can be allocated to delighting a specific set of customers. This means they can get you in front of a highly targeted and relevant audience, not just general travelers.

Finally, if your offers are not well optimized for mobile phones, you can tag along for the great smartphone apps. This way, you can get in front of GetYourGuide’s growing mobile-first user base without investing large sums of money.

Activate GetYourGuide and many more channels in the Regiondo Channel Manager. Update your offers and availability from a single place instead of manually going through each listing. Not registered with Regiondo? Start your free trial today.

GetYourGuide supplier support and contact details

One great aspect of being a GetYourGuide supplier is their knowledge base and support. There are clear guidelines for everything from signing up to managing your account and billing information.

And if you have a question that’s not covered, you can quickly get in touch via their contact form. In addition, you can follow GetYourGuide on their Social Media platforms where you can quickly start a chat and track updates.

GetYourGuide commission fees

As soon as you register, a member of GetYourGuide’s team will get in touch to discuss commission rates with you. Fees are based on your destination and the type of activities you offer. Generally, you can expect commission rates in the range of 20% – 30% with discounts for high volume suppliers.

How to sign up as a GetYourGuide supplier

GetYourGuide suppliers range from tour and activity providers to ground transportation, shows, and events. If you offer any sort of tickets or bookable venue, you’re likely a good fit for their marketplace.

Registration is free and takes less than 5 minutes. You will need to fill in your contact and business information to get started. Next, a confirmation email will be sent to you. Keep in mind, however, that there’s no guarantee you will be listed.

You can also start selling on GetYourGuide by activating it in your Regiondo account. This takes a single click and then your offers will get listed on GetYourGuide. In addition, you can activate dozens of other distribution channels and update your offers or availability in a single place instead of manually going through each of your listings.

Conclusion

GetYourGuide is a great supplement to your overall online strategy. As a company with a strong global presence, it lets you reach a wide audience and increase your brand exposure. Their focus on providing a great user experience ensures they can be a reliable long-term partner. GetYourGuide is especially useful if you want to reach mobile users and international travelers. The GetYourGuide supplier support is comprehensive and getting in touch with a rep is easy.

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